5/28-6/5までの期間限定販売
color: navy
size:one
肩幅 80cm
袖丈 32cm(〜袖下50cm)
身幅 78cm
着丈 128cm
material: nylon100%
着用モデル 164cm
ワッシャー加工のシワ感のあるナイロンロンタフタを使用したロングドレス。生地をたっぷり使ったボリューム感のある、軽いイージーケアドレス。ハイネックと袖の立体感が特徴。Tシャツを重ねてカジュアルにも、１枚でドレスアップも。両脇にスリットポケット付き。
【HOUGA】
“Unbirthday Party Dress”
365日分の364日、自分が萌芽する。
デザイナー・石田 萌(Ishida Moe)
慶應義塾大学文学部美学美術史専攻、エスモード・ジャポン東京校卒業
第86回装苑賞佳作1位、第11回YKKファスニングアワード優秀賞受賞
2019年春夏シーズンから『HOUGA』をスタート
“Unbirthday Party Dress”
364days a year I sprout.
Dresses that release my true self.
DESIGNER
Moe Ishida
Designer of HOUGA
In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History.
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012.
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.
She launched her own fashion brand “HOUGA” with 2019S/S collection.
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress.
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.