color: blue
size: FREE
着丈 72cm
肩幅 49cm
身幅 53cm
material: cotton100%
着用モデル 164cm
HOUGA初のデニムシリーズは、ブルーとブラックの２色展開。しっかり肉感のある、10オンスデニムを使用。色褪せたフェード加工とダメージ加工がポイント。中に合わせるもの次第で自分だけのオリジナルのドッキングGジャンを作れるような遊べるアイテム。たくさんドットボタンが打ってあるので、別売のフリルとの組み合わせも自由に楽しめる。ワンピースに合わせてブラウジングさせるのもおすすめ。季節を問わずに着用できる、スタイリングの幅が広がる1着。
【HOUGA】
“Unbirthday Party Dress”
365日分の364日、自分が萌芽する。
デザイナー・石田 萌(Ishida Moe)
慶應義塾大学文学部美学美術史専攻、エスモード・ジャポン東京校卒業
第86回装苑賞佳作1位、第11回YKKファスニングアワード優秀賞受賞
2019年春夏シーズンから『HOUGA』をスタート
“Unbirthday Party Dress”
364days a year I sprout.
Dresses that release my true self.
DESIGNER
Moe Ishida
Designer of HOUGA
In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History.
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012.
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.
She launched her own fashion brand “HOUGA” with 2019S/S collection.
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress.
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.