color: white
size:0
肩幅 50cm
袖丈 45cm
身幅 45cm
着丈 120cm
material: cotton100%
着用モデル 164cm
発色の良い綿ブロードとシャンブレー素材を使用したプルオーバーのレジャードレス。ベーシックなシャツ素材をたっぷり使用したデザイン。曲線の切り替えで立体感を出し、シャーリングゴムでソフトに絞ったラインが特徴。ギャザーが沢山でシワ感も可愛く着ることが出来ます。洗濯出来る、自分を休ませるためのドレス。ロケットとは、チャームが開閉式になっていて中に写真など大切なものを入れられるようになっているペンダントのこと。自分だけの大切な価値観を守るために着用して欲しい。
【HOUGA】
“Unbirthday Party Dress”
365日分の364日、自分が萌芽する。
デザイナー・石田 萌(Ishida Moe)
慶應義塾大学文学部美学美術史専攻、エスモード・ジャポン東京校卒業
第86回装苑賞佳作1位、第11回YKKファスニングアワード優秀賞受賞
2019年春夏シーズンから『HOUGA』をスタート
“Unbirthday Party Dress”
364days a year I sprout.
Dresses that release my true self.
DESIGNER
Moe Ishida
Designer of HOUGA
In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History.
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012.
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.
She launched her own fashion brand “HOUGA” with 2019S/S collection.
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress.
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.