Limited time sale from 5/28 to 6/5
color: off-white
size:one
Collar width 7cm
Shoulder ruffle width: 17cm
Front ruffle width 25cm
Ribbon 110cm
material: linen100%
Wearing model: 164cm
A ruffled collar made from soft linen with twill stripes for a classic impression. This item is a ribbon tie to make it a focal point in your outfit. Add a gentle off-white, voluminous ruffled collar to make your existing T-shirts and dresses look elegant.
【HOUGA】
“Unbirthday Party Dress”
I will sprout on 365 days worth of 364 days.
Designer Ishida Moe
Graduated from Esmodo Japan Tokyo School of Letters, Keio University
1st place in the 86th Soen Awards Honorable Mention and 11th YKK Fassing Award
"HOUGA" starts in the 2019 Spring/Summer season
“Unbirthday Party Dress”
364days a year I sprout.
Dresses that release my true self.
DESIGNER
Moe Ishida
Designer of HOUGA
In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History.
While attending the university, she studiod fashion design at ESMOD JAPON in Tokyo, and finished it in 2012.
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for young fashion designer in Japan in 2012.
She launched her own fashion brand “HOUGA” with 2019S/S collection.
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress.
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.