color: khaki
size:Free
Length 107cm
Waist 60cm-94cm (elastic with elastic)
material: recycled nylon100%
Model wearing: 168cm
The popular nylon taffeta series uses 100% recycled nylon from this season. A long length skirt made of ruffles that can be worn in many ways. In addition to long skirts, you can also wear it as a dress for a more mature look. It can look different depending on the part of your body that goes through it and what you wear inside. The frill series allows you to play with styling by combining them like magic. You can add it to both dresses and everyday wear and enjoy styling it depending on your mood. A universal item that will revive your existing clothes.
【HOUGA】
“Unbirthday Party Dress”
364 days worth of 365 days, I will sprout.
Designer Moe Ishida
Majored in Aesthetics and Art History, Faculty of Letters, Keio University, Graduated from E-mode Japon Tokyo Campus
Winner of the 86th Soen Award Honorable Mention Award and the 11th YKK Fastening Award Excellence Award
“HOUGA” starts from the 2019 spring/summer season
“Unbirthday Party Dress”
364days a year I sprout.
Dresses that release my true self.
DESIGNER
Moe Ishida
Designer of HOUGA
In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History.
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012.
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.
She launched her own fashion brand “HOUGA” with 2019S/S collection.
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress.
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.