color: camel
size:one
depth 38cm
Width 38cm
Handle 40cm
material: Cotton50%
Rayon45% Polyester5% lining: Polyester100%
Model wearing: 164cm
A bag made of original embroidered lace fabric with a floral pattern that mixes camel cotton thread and gold glitter thread. Lined with organza. It looks like a basket bag and is made of delicate lace and piping. A dress-up item that will lift your mood when added to your daily coordination like an accessory. It is characterized by a circular shape with a distorted three-dimensional feel.
【HOUGA】
“Unbirthday Party Dress”
364 days worth of 365 days, I will sprout.
Designer Moe Ishida
Graduated from Keio University Faculty of Letters, Department of Aesthetics and Art History, E-mode Japon Tokyo Campus
Winner of the 86th Soen Award Honorable Mention Award and the 11th YKK Fastening Award Excellence Award
“HOUGA” starts from the 2019 spring/summer season
“Unbirthday Party Dress”
364days a year I sprout.
Dresses that release my true self.
DESIGNER
Moe Ishida
Designer of HOUGA
In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History.
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012.
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.
She launched her own fashion brand “HOUGA” with 2019S/S collection.
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress.
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.