color: beige
size: Free
Length 63.5cm
Shoulder width 49cm
Width 48cm
Sleeve length 22cm
material: polyester100%
Lining: polyester100%
Model wearing: 164cm
This polo shirt is a stretch pleated top with a fresh collar design.
A striped pattern is expressed by a series of fine pleats.
The light organdy material adds a casual yet elegant mood. The three-dimensional feel of the pleats gives this item a nuance of movement.
The patel series uses organdy woven in Ishikawa and dyed in Kyoto.
Because the cross section of the thread is a perfect circle, this fabric has a beautiful transparency with high light transmission.
We have created a three-dimensional pleated item that is typical of HOUGA by taking advantage of organdy's firmness, stiffness, and thermoplasticity.
The presence of buffalo buttons is also a highlight.
【HOUGA】
“Unbirthday Party Dress”
364 days worth of 365 days, I will sprout.
Designer Moe Ishida
Majored in Aesthetics and Art History, Faculty of Letters, Keio University, Graduated from E-mode Japon Tokyo Campus
Winner of the 86th Soen Award Honorable Mention Award and the 11th YKK Fastening Award Excellence Award
“HOUGA” starts from the 2019 spring/summer season
“Unbirthday Party Dress”
364days a year I sprout.
Dresses that release my true self.
DESIGNER
Moe Ishida
Designer of HOUGA
In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History.
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012.
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.
She launched her own fashion brand “HOUGA” with 2019S/S collection.
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress.
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.